Ernest Kost

Founder of Frontways · AI creative producer

Hey! I’m Ernest, but most people online know me as Erik.

My journey

I run Frontways, a content studio built on organized creativity: ideas with taste, and a system that keeps them coming.

I started in content through localization. Since 2016 we’ve helped creators like Charisma on Command, Evan Carmichael and Thomas Frank reach new languages and markets.

That pulled me deeper into production, and then into AI. Today Frontways does four things:

Ideation sessionWe turn your business and audience into ideas you can actually make.
Content productionScripts, storyboards, editing, motion and thumbnails.
AI content systemsAI workflows tuned to your style, so you publish more without the quality dropping.
LocalizationYour channel in new markets: voice, on-screen text, thumbnails and titles.

On my own channels I explore AI from two sides. Creative: films, music visuals and digital characters. Practical: AI avatars, automations and content systems a business can actually use to grow.

My vision

Don’t ask if it’s AI. Ask if it’s good.
Who cares if it’s AI? If it moves you, it matters. The goal isn’t to make content faster, it’s to make better things possible. More ideas. More stories.